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Retargeting
Retargeting keeps your brand in front of people who visited your website but didn’t convert. This section shows how your AdRoll campaigns are performing — impressions, clicks, spend, and the custom audiences we’ve built — so you can see exactly how we’re bringing warm prospects back to your site.
What Is Retargeting — and Why It Amplifies Everything Else You Do
Retargeting is a form of paid advertising that shows your ads exclusively to people who have already visited your website. When someone browses stricklandshome.com and then leaves without contacting you, a small tracking pixel remembers them. Your ads then follow that person across the web — on news sites, social media, apps, and thousands of other properties — reminding them of Strickland's Home and bringing them back when they're ready to buy.
Lifts ALL Your Marketing
Every dollar spent on Google Ads, SEO, social media, or print works harder when retargeting is running. Visitors who found you through any channel get re-engaged before they forget you.
The Highest-Intent Traffic You Can Buy
Every click from a retargeting ad is someone who has already been to your site. They already know who you are. They're coming back. That makes them the most purchase-ready, bottom-of-funnel visitors in your entire marketing mix.
Low Cost, High Return
Retargeting audiences are small and targeted, so costs stay low while conversion rates are dramatically higher than cold traffic. You're not paying to reach strangers — you're paying to close warm prospects who already raised their hand.
Bottom line: The clicks you see below are not random internet users. These are real people who visited stricklandshome.com, left, saw your ad again somewhere else on the web, and chose to come back. That return visit is one of the strongest purchase-intent signals in digital marketing — and it costs a fraction of what it takes to acquire a brand-new visitor.
Paid ad impressions served
High-intent return visits · CTR: 0.13%
CPM: $4.43 · CPC: $3.52
| Campaign | Type | Status | Impressions | Return Clicks | CTR | Spend | Daily Budget |
|---|---|---|---|---|---|---|---|
Retargeting Campaign - 2025/11/25 - Web Started Nov 26, 2025 | retargeting | Running | 61,141 | 77 | 0.126% | $270.68 | $2.50/day |
AdRoll Pixel Active
The AdRoll pixel is installed on stricklandshome.com and continuously building retargeting audiences from every website visitor. These audiences power the campaigns above, ensuring your ads reach only people who have already shown interest in your products.
Actionable insights from your marketing team to drive growth, improve performance, and strengthen your bottom line.
Your retargeting campaign has delivered 76 clicks back to the website from visitors who already know your brand. These are among the highest-quality clicks in your entire marketing mix — people who have already shown interest and are being reminded to take the next step.
Visitors who viewed your Closets or Motorized Shades pages but didn’t contact you represent a high-value retargeting segment. Creating a dedicated audience for these visitors and showing them a specific offer (e.g., "Free in-home consultation") can significantly improve conversion rates from this already-warm traffic.
Rotating retargeting ad creative every 30–45 days prevents ad fatigue and keeps your brand feeling fresh to repeat visitors. We recommend testing a testimonial-based creative (featuring your 4.9-star Google rating) alongside your current product-focused ads to see which drives higher click-through rates.
Retargeting consistently delivers a lower cost-per-click than cold prospecting campaigns because the audience already knows you. As your website traffic grows through SEO, the retargeting pool expands automatically — making this channel more efficient over time without increasing spend.